Feigning Affection

If you don't mean it, don't say it.

Now, I am not speaking of careless banter or simple conversation or inconsequential chatter, for Lord knows, I dole out my fair share of sarcastic and, granted, at times snarky remarks, but that is a separate ordeal. I am not referring to everyday, colloquial occurrences. Rather, I am speaking of words that are said when it comes to expressing affection. Whether it be in a deep friendship or casual association, if the sentiment isn't true, simply don't say it. The words may not necessarily be lies, but overuse of once considerate remarks leads only to the degradation of formerly meaningful expressions. Soon enough, articulating that you care for another, or even love them, becomes trite and insignificant. And that doesn't do any good for anyone.

So if you don't mean it, don't say it.
It really is that simple.